Meet Hellen, The Creative Mind Behind Arttemie, a Sustainable Fashion brand from Ghana

Hellen Abagsuik Awonbisitemie is the founder and designer of Arttemie, a fashion brand that offers unique and high-quality pieces for customers who value style and sustainability. Hellen started her business out of her lifelong passion for creativity and fashion and has overcome various challenges to establish a successful and growing brand.

From passion to profession

Hellen always loved designing and creating clothes, accessories, and other items that reflected her personality and vision. She learned how to sew from her mother, who was also a seamstress and honed her skills over the years. She decided to turn her hobby into a profession after realizing that there was a gap in the market for fashion products that were both stylish and eco-friendly.

“I wanted to share my joy of designing with others, and also contribute to the preservation of our environment,” Hellen says. “I believe that fashion can be a powerful tool for social change, and that we can make a difference by choosing products that are made with respect for the planet and the people who make them.”

Overcoming the challenges of starting a business

Hellen faced many obstacles when she launched her business, such as building a brand identity, finding reliable suppliers, and attracting loyal customers. She had to invest a lot of time, money, and energy into developing her products, setting up her online store, and marketing her brand. She also had to deal with the competition from other fashion brands, both local and international.

However, Hellen did not give up on her dream, and instead used these challenges as opportunities to learn, improve, and grow. She sought out mentors, partners, and collaborators who shared her vision and values, and who could help her achieve her goals. She also listened to her customers’ feedback and preferences, and adapted her products and services accordingly.

“I learned a lot from my mistakes, and I also learned a lot from my successes,” Hellen says. “I realized that starting a business is not easy, but it is also very rewarding. I am grateful for all the support and encouragement I received from my family, friends, customers, and fellow entrepreneurs.”

Offering unique and sustainable products to a global market

Arttemie’s target market consists of fashion-conscious individuals who appreciate quality, craftsmanship, and uniqueness. Hellen designs and produces each piece with attention to detail, using materials that are ethically sourced, organic, recycled, or upcycled. She also offers customization options for customers who want to personalize their products to suit their tastes and needs.

“I want to create products that are not only beautiful, but also meaningful and functional,” Hellen says. “I want to create products that make people happy, and that also make a positive impact on the world.”

To reach customers outside her region, Hellen offers international shipping through her online store, which is user-friendly and secure. She also provides personalized virtual styling sessions and consultations, where she helps customers choose the best products for their style, occasion, and budget. She ensures that each customer receives the same level of attention and care, regardless of their location.

“I want to connect with my customers on a personal level, and make them feel valued and appreciated,” Hellen says. “I want to build long-term relationships with them, and make them part of the Arttemie family.”

Looking ahead to the future

Arttemie’s short-term goal is to expand its online presence and increase its brand awareness through social media marketing campaigns. Hellen plans to use platforms such as Instagram and Facebook to showcase her products, share her story, and engage with her audience. She also plans to collaborate with influencers, bloggers, and media outlets who can help her reach a wider and more diverse market.

Arttemie’s long-term goal is to open physical retail locations in key fashion capitals. Hellen hopes to establish her brand as a global leader in sustainable fashion and to inspire other entrepreneurs and designers to follow her example. She also hopes to continue to innovate her products and services, and to offer new and exciting collections to her customers.

“I have a lot of dreams and aspirations for my business, and I am working hard to make them come true,” Hellen says. “I am proud of what I have achieved so far, but I also know that there is still a lot of room for improvement and growth. I am always open to new ideas, opportunities, and challenges, and I am always ready to learn and evolve.”

How to find and support Arttemie

You can find and support Arttemie by visiting their physical location in Accra fise junction. You can also follow them on social media platforms like Instagram and Facebook, where you can see their latest products, promotions, and updates. You can also contact them via email at arttemiedesigners@gmail.com, or via phone at +233 24 154 8474.

Instagram handle: ArttemieDesigners.Gh

Facebook: ArttemieDesigned