One of the most important things you need to get out of your mind is this notion that there are some businesses, such as tech and telecoms companies, that are digital, whilst everything else is not. Not anymore! Everyone has to #Pivot to Digital, until everything about their business is Digital!
What do you do when you realize that there is a big change coming which can disrupt, change or put you out of business completely? We all know that everything is going digital, right? But what are you going to do to be a part of this game?
Someone asked me the other day why I thought it was necessary to make the Sasai App available in different African languages. “What is the point?” he reasoned. “Most people who use digital platforms like Facebook, WhatsApp, and Twitter, do so in English, French or Portuguese. They are educated. They don’t need languages like Shona, Ndebele and Yoruba. You are just wasting money; they will not bother to even use it.”
I was so deeply saddened by what he said.
For me this was an elitist mindset forged by the colonial era, when we were forced, almost brainwashed, to look down on things our own people do. Even though some African countries have been independent 60+ years, many of our people continue to hold this type of mindset!
Let me start with a simple question: “Which is the bigger market, Nigeria (200m+) or Botswana (2m+)? Answer: “It depends on what you are selling”. An experienced entrepreneur does not see the size of a market in terms of the number of people in the market, but always in terms of what you are selling! Understanding your market is crucial before you can even begin to develop your marketing strategy. Who is supposed to buy this product of yours?
Today I want to share with you about something very special and important that is coming up early next month. One of the founding members and past chair of “The Elders”, Archbishop Desmond Tutu, has asked me to address the 9th Annual International Peace lecture to be held on 7 October (which also happens to be his birthday). The topic he’s asked me to speak about is this: “Tackling corruption in the public and private sectors: Restoring citizen trust locally and globally”.
What do you do when you have an “idea”? I made this comment recently and some of you asked me to make it a full post. When you have an idea, first of all, have the humility to appreciate that the probability that someone else has had the same idea, even before you, is 99%.
Application Deadline: June 30th 2020
The BBVA Foundation Frontiers of Knowledge Awards recognize fundamental contributions in a broad array of areas of scientific knowledge, technology, humanities and...