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| Velma Trayham, CEO of ThinkZILLA |
Recognizing the growing diversity of the United States and the power of engaging with consumers in a meaningful way, ThinkZILLA Consulting has expanded from a digital marketing firm to a multicultural brand engagement firm, dedicated to pursuing bold ideas to initiate powerful conversations in communities across the country. ThinkZILLA’s ability to continuously strengthen brand relationships makes a difference for businesses seeking to engage with increasingly diverse audiences.
The buying power of African-Americans, Asian-Americans and Native Americans is now estimated at $2.4 trillion, with Hispanic spending power representing another $1.5 trillion, according to the recent Multicultural Economy Report from the University of Georgia. ThinkZILLA helps clients achieve greater outreach, success and growth by connecting with diverse consumers in the constantly growing multicultural marketplace. With a team of highly skilled experts in place, ThinkZILLA also helps companies avoid costly mistakes.
“When a campaign or program is executed correctly, it can result in great success and unite people while rebuilding communities. The real question is not whether to do it, but rather how to thoughtfully design a winning multicultural engagement campaign,” said Velma Trayham, CEO of ThinkZILLA.
With 200-plus satisfied clients ranging from purpose-driven nonprofits to the public sector, and from enterprise companies to small-business owners, particularly women owned businesses and minority owned firms, ThinkZILLA is broadening its support for organizations that recognize the power of diversity and multicultural outreach. The multicultural brand engagement firm helps companies seeking to create passionate, loyal and engaged communities through strong connections with consumers. With offices in Atlanta and Houston and a satellite presence in Los Angeles, ThinkZILLA creates relevant digital conversations and immersive shared experiences.
“We know how to bridge the cultural gap and recognize that making connections is not just about posting, but about engaging,” Trayham added. “We are already well-known for connecting multicultural brands with customers using public relations and digital marketing, and we are thrilled to take this to the next level with an even stronger focus on multicultural branding and engagement.”
About ThinkZILLA Consulting Group
ThinkZILLA specializes in multicultural branding, digital engagement, influencer marketing, experiential events and partnership creation. Making brands more relevant, ThinkZILLA builds meaningful connections between brands and consumers. For more information on ThinkZILLA or to schedule a consultation, please visit https://thinkzillaconsulting.com/
