Marketing

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10 Black Makeup Artists on Instagram You Should Follow

  For Black women, the makeup world can often be disappointing. Very few brands carry a shade range that complements darker skin tones, making it hard for consumers to find something that looks good and makes...

Why ‘Sales Operations’ Could Be the Key to Scaling Your Company

Salespeople are great at selling. They’re less great at all the things that surround the sales process — things like filling out spreadsheets, hunting down pricing and contract information, and figuring out how to use...

Make It Count: Content Strategy for 2019

  Thoughtful content that purposefully moves the buyer along has the power to change the conversation between your buyers and your business. When sales reps are prepared with the right content in the right context,...

8 Powerful Ways to Market Your Business on a Limited Budget

According to HubSpot, the third top marketing challenge for companies is the lack of budgeting resources. Unless you are a startup with venture or angel capital, you probably have a limited marketing budget. Here some ways you can market your business on a limited budget.

Everything You Need to Know About Instagram’s New Shopping Features

Influencers and brands have two new ways to sell products to users scrolling and tapping through their Instagram feeds. After a summer of testing shopping buttons that drive purchases via Stories, the Facebook-owned app has launched them for businesses...

6 Sales and Marketing Tips & Ideas to Grow Your Business

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works.