Why Business Plans Don’t Get Funded
Failure is guaranteed if a man does not understand the formula for success and apply them correctly. I say this without any hesitation and I...
Category : Marketing
She Started her own cosmetics business after Many skin products failed to cure her skin condition but hers did
Lamisi Nnambey is the founder of Queennbey Enterprise, a business she started in 2019. They are into the production of cosmetic products. Lamisi, in her...
Money does not generate business ideas, Business ideas generate money.
Money does not generate business ideas. It’s business ideas that generate money....
How to Become an Entrepreneur
If you’re reading this, then congratulations! You’ve decided to start your own business. Whether it’s a digital marketing firm or a coffee shop, the decision...
Great Leaders Are Continuous Learners
How do you start your day on the right note? You have a choice. How do you handle a difficult situation? What can you do...
THe Difference Between Digital Marketing and Social Media Marketing
It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective...
Five Characteristics of a Good Business Plan
A business plan like any other write – up can either be good or bad. And if you want to know the difference of a...
Success is never Accidental
Is it possible to reap a crop from a piece of land that you did not sow? Is it possible to graduate from a reputable...
Why People Choose One Product Over Another
Why do you choose one brand or product over another brand or product?...
Features of an Ideal Advertising Planning Method
Advertising needs planning and innovation since clients operate in different market and has different needs....
Unleashing the Leader in you, everyone is a Leader: Lead to Develop.
Leadership is a highly distinctive form of human behaviour that calls for character integration, knowledge, and experience. So, what can you do if you procedurally...
The 15 Diseases of Leadership, according to Pope Francis
Pope Francis has made no secret of his intention to radically reform the administrative structures of the Catholic church, which he regards as insular, imperious,...
How to Address an Audience with top Dignitaries in Attendance (By Albert Ocran)
Have you ever had to address a gathering with a president, vice-president, speaker of parliament, chief justice, service commanders, traditional rulers, an array of former...
Can Anyone do Business… or Some were cut out for Employment? (By Dr. K. N. Jacob)
We can debate this question infinitely but I personally believe anyone can succeed in business. Before the industrial revolution, a higher percentage of people were...
Sustainability as a team sport: How to build a sustainable business in 2022
As our fragile planet experiences unprecedented man-made changes to its climate, organisations are being challenged to move onto a more sustainable path in 2022. A...
How disruptive innovation affects the existing markets
The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes and their business models that make...