Social Media

The Ghanaian Social Media Space: the Good, the Bad, and the Ugly

As of January 2022, Ghana had registered 8.8 million social media users. This was an increase from 8.2 million in the preceding year. In...

How A Startup Founder Lost His Company And $100 Million By Relying On Facebook

Minor changes in how social media giants like Meta's Facebook and Instagram operate can dent the profits of an emerging company. A startup founder's story...

How Instagram Reels Can Be Used To Generate More Leads

Instagram reels are assumed to be the future of social media marketing. In recent times, only the minimal duration videos are performing well on Instagram. Instagram reels being a shorter-duration video format, it has been gaining vast reach since the day it was introduced. The videos are gaining colossal traffic, which is mainly due to their shorter duration. Generation Z and Millennials have started to spend massive time on Instagram reels. So, brands can use this feature which eventually helps them have consistent growth at ease.

TikTok Marketing: 5 Effective Ways To Grow Your Business

In the last few years, TikTok created a buzz in the social media world, and it is continuing to grow its popularity across the globe every day. The TikTok platform emerged as a famous entertaining social media landscape for the Generation Z audience. Due to its immense authentic content, the younger audience got attracted to the platform. According to a study, currently, the TikTok platform has over 800 million users. This stat shows how the TikTok platform is rising as a powerful social media platform worldwide.

Five Important Tips to Protect Your Social Media Accounts from Cybercrime

As the world continues to become even more digital, social media has become one of the numerous ways people connect with one another. People...

Importance of Followers and Fans on Social Media Platforms

In recent times, social media platforms have taken the market by storm. Not one or two, but there are several platforms where one can...

5 Social Media Marketing Mistakes You Need to Avoid

When I first got into marketing, it was long enough ago that a lot of people said the internet would just be a fad....

Why Entrepreneurs Need to Approach Social Media Like Athletes and Celebrities

Social media is such a valuable tool -- for everyone. Celebrities and athletes use it to stay connected to their fans and entrepreneurs need...

Latest news

Canon and APO Group Win PRovoke Africa SABRE Award for Compelling Africa Frontiers of Innovation Public Relations Campaign

APO Group (www.APO-opa.com), the leading Pan-African communications consultancy and press release distribution service, is delighted to announce that it...
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Africa Publishing Innovation Fund and DAISY Consortium Giving Free Expert Training in Production of Accessible Books for Visually Impaired Readers

The Africa Publishing Innovation Fund (APIF), a grant-giving program co-led by philanthropic organization Dubai Cares and the International Publishers Association (IPA), and the DAISY...

Stonebwoy, D Black, Dr. Kofi Amoa-Abban ranked among 2022 Top 50 Young CEOs in Ghana

The annual ranking of the leading young business leaders in Ghana by leading African PR & Rating firm Avance...

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Why Poor Countries Are Getting Poorer, The 4 Traps

The author of 'On The Bottom Billion: Why The...
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