|Muhga Eltigani, founder of NaturAll Club|
NaturAll Club, a Black-owned all-natural hair care brand, has been chosen to receive a $1 million investment from Shea Moisture co-founder Rich Dennis. It makes NaturAll Club the first hair care brand to get funding from the $100-million New Voices Fund that Dennis initiated to empower more women of color entrepreneurs in reaching their full potential.
Muhga Eltigani, a 27-year old Black entrepreneur, happily announced on her Instagram post about the recent milestone of her startup company.
“What’s cooler than having Rich Dennis, founder of one of the largest beauty brands, Shea Moisture, say that @naturallclub will become the next big thing in beauty?… Having him invest $1M to help you do it,” she wrote as the caption of a photo of her with Dennis in a dinner that sealed the deal. “Welcome to the team, Rich! I’m humbled that you selected us as your first haircare product investment.”
What started as an experiment using a blender in a college dorm room became a trend to women of color with natural curls. Many have been gushing over the products’ all-natural ingredients such as avocados, oils, and butter that make hair healthier, stronger, and shinier.
Her avocado-based product initially went viral on YouTube and other social media sites in 2017. Back then, she used her own savings amounting to about $18,000 to fund her own business. Now, she is getting more funding to really make a name and conquer the beauty and hair care industry.