Editor's PicksIt's your business - own it!

It’s your business – own it!

-

- Advertisment -

It’s your business – own it!

In 2016, automotive and energy company Tesla paid $11m to purchase the domain name Tesla.com. Originally registered as TeslaMotors.com, the company spent over a decade trying to acquire Tesla.com, which had already been registered by an opportunistic third party.

For small to medium-sized business (SMB) owners, registering your company is only the first step towards owning your brand’s identity. In the digital age, SMBs also need to secure a matching domain name to establish credibility and ensure success.

- Advertisement -

SMB-focused hosting company 1-grid.com has launched a unique feature that allows businesses to register their company and its equivalent website address at the same time. This makes it easy for small businesses to protect their brand identity and ensure consistency both on and offline.

If you don’t secure a domain name for your business right away, competitors or cybercriminals might get there first.

- Advertisement -

“Every minute, domain grabbers go through worldwide company registrations, which are openly available, and register matching domain names. They make a profit by selling registered domains to businesses who need them, with a huge mark-up. If the businesses don’t pay, these domains can be used to wreak havoc for the brand,” says the head of 1-grid.com, Thomas Vollrath.

To avoid having your domain grabbed, Vollrath recommends registering your domain name as early as possible.

“Even if you’re not ready to build a website just yet, you can ‘park’ your domain name until you’re ready. It’s a smart investment to make for the future of your business”

Registering your business and securing a matching domain name also looks more professional, builds customer trust and drives website traffic. It allows you to market your services across a variety of channels, like email and social media, with the assurance that customers won’t be suspicious of your brand because of mismatched names.

Source link

Get Your News on Wundef.com
- Advertisement -

Send us your business and entrepreneurship stories/news and articles to admin@wundef.com or through whatsapp, +233247516850.

Subscribe to our Youtube Channel, Like our Facebook Page

And also follow us on Twitter

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

Everything You Need to Know about GhanaSpace, a Ghanaian Business Directory Platform

GhanaSpace is a business directory application with classified ads compatible with Android devices. GhanaSpace Mobile App brings together all...

If You Don’t Cut off Negative People, They’ll Cut You Down to Their Size

Your dream is valid. Have faith in your abilities. If there’s a chance in a million, go for it!...

Dealing with Panic Attacks

Panic attacks are very frightening. They make you believe you’re in an emergency. They’ll make you think you’re losing...

You’ll win in the end… Never Give up

Never give up on an idea you can’t go through a day without thinking about. Don’t give up on...
- Advertisement -

Three rules for marketing in the post-pandemic era

The COVID pandemic has changed the way businesses sell and market their products and services to customers, and there...

Bluemind Foundation unveils report of cross studies between African women and their hairdressers

According to the World Health Organization (WHO), approximately 66 million women suffer from depression and anxiety disorders in Africa, and...

Must read

- Advertisement -

You might also likeRELATED
Recommended to you