Marketing

Tell me this: How will you feel when your most fierce competitor has the same office location as yours? Bad,...

We live in a different landscape as we did a couple of years ago. In terms of SEO, some strategies...

In recent times, social media platforms have taken the market by storm. Not one or two, but there are several...

Which industry do you operate in?  Is it a private sector or a public? Is it a  service sector or...

Brands is not about colours, lines, texture, or logos as we see them. Most people see the beautiful logos of...

The marketing mix is a tool used to help brands and businesses understand what elements must be put together in...

If you read enough on the subject of inbound and content marketing, you may see the belief expressed that inbound...

Many small businesses and startups struggle to find the right marketing tools or strategies to grow their business and thus...

Advertising is a non-personal communication of a product with an intent of influencing people. Most adverts are pre-recorded and played...

Advertising is the promotion of a company’s products and services though different mediums to increase the sales of the product...

When I first got into marketing, it was long enough ago that a lot of people said the internet would...

The rise of social media over the past decade has dramatically changed the way business is conducted. When it comes...

Consider the impact that social media has had on the world over the last decade. What began as small networks...

Content on the LinkedIn feed receives about 9 billion impressions per week, but only 3 million users (out of the...

Social media is such a valuable tool -- for everyone. Celebrities and athletes use it to stay connected to their...

If you want to build up your personal brand and gain influence online, you don’t need millions of followers, but you do...