Obuasi Business Resource Centre Organises 3 Days Digital Marketing Masterclass

The Business Resource Centre (BRC) in Obuasi, which provides a one-stop enterprise support center for the people of Obuasi and its environs has organised a 3 days training which took participants through digital marketing skills to enable them to grow their businesses.

The training which took place from 8th to 10th December 2021 empowered participants with the skills to create their own websites, manage their businesses on social media and register their business on Google.

Speaking to Obuasitoday.com, Mr. Jonathan Hammond, the General Manager at the Obuasi BRC said the training has been a success because it provided practical ways for participants to brand themselves and their business.

The Business Resource Centre provides a broad range of Business Development Services (BDS) to potential and existing entrepreneurs and enterprises.

One participant told Obuasitoday.com that his perceptions concerning the social media platform, Instagram, have changed because of the things he learned at the training.

“I came here with a negative view about Instagram… but learning about it and its potential (benefits) is more value for the money (I paid)”, Mr. Mensah said.

He then encouraged more young people to participate in such training.

Stella Serwaah Manu, a Facebook influencer and student of Takoradi Technical University, said she can now develop her own website after passing through the training and she can also edit her own pictures.

Participants received certificates of participation, snacks and free wifi at the centre for their practical works.

ABOUT THE BRC

The establishment of the Business Resource Centers (BRCs) at the district level forms part of the realignment of the Rural Enterprises Programme (REP) to fit into the National Industrial Transformation Agenda. Accordingly, the African Development Bank and International Fund are funding the establishment of BRCs for Agricultural Development (IFAD) under REP.

A Business Resource Center (BRC) is a one-stop enterprise support centre at the district level designed to provide a broad range of Business Development Services (BDS) to potential and existing entrepreneurs and enterprises. They also operate as financial and investment facilitation hubs and business information repositories for Micro, Small and Medium Enterprises (MSMEs).

The BRC model allows for a strategic partnership between private sector operators working with public sector to deliver Business Development Services. The BRCs have been established as part of the Industrial Transformation Agenda of the Government, implemented by the Ministry of Trade and Industry to provide institutional support to assist the MSMEs to grow and improve their competiveness

Currently, thirty-seven (37) of the BRCs have commenced operations since 3rd August 2020 nationwide with an additional thirty (30) BRCs under construction which will bring the total to sixty-seven (67) across the country, when completed. In addition to this, there are 180 BACs in other districts.