Sample Business Plan Outline

If you are looking for a partner, funding, angel investor or venture capital you will be asked for a business plan. Even if you are not in need of capital in the formation of your new business endeavor you will still be glad you prepared a business plan to help you prove to yourself that you have the right stuff and that the business is economically viable. The first step in the creation of your new business will be making a customized business plan. Please use this outline as your template to insure you do not forget anything important. This is a business plan format and outline I had created after reading over ten business plan books and taking the best of each of them and putting them into one outline. I give this to your freely and wish you great success in your new business. It is the great entrepreneurial spirit and the entrepreneur that build this great nation, glad to see you are one of us.

BUSINESS PLAN

I. EXECUTIVE SUMMARY

A. Form Of Business

B. Introduction

C. State Of Technology

 

II. OBJECTIVES

A. Goals

1. Market Share

2. Sales

3. Customer Service

B. Statement Of Purpose

 

III. COMPANY ANALYSIS AND INDUSTRY ANALYSIS

A. Location

B. Background

1. Accomplishments

2. History

3. Strengths

C. Local

1. Trends

2. Business Climate

D. Position For Growth

1. Future Of Industry

 

IV. MARKETING ANALYSIS

A. Marketing Strategy

1. Customer Markets

a. Types

2. Government Markets

c. Agencies

d. Divisions

3. Non-profit Markets

f. Organizations

2. Risk Considerations

a. Politics – Special Interest – Government

b. Competition – Profiles

3. Inventory

a. products

b. Supplies

c. Purchasing

4. Equipment

a. Layout

b. Type

5. Sales

a. Tactics

b. Pricing

c. Promotions – Advertising

6. Media

a. Fundraising

b. Newspaper

c. Radio

 

B. Demographics

1. Scope

2. Segment

3. Surveys – Etc.

4. Markets To Exploit

5. Types Of Customers

C. Distribution

1. Customer Service

2. Delivery

3. 1-800 Number

4. Flyers

 

V. MANAGEMENT

A. Implementation

B. Controls

C. Training

D. Labor

E. Independent Contractors

 

VI. OPERATIONS

A. Hours

1. Operation

2. Delivery

3. Specialty

B. Maintenance

1. Vehicles

2. Equipment

 

VII. LEGAL STRATEGIES

A. Licenses

B. Regulations

C. Insurance

 

VIII. FINANCIAL STRATEGIES

A. Taxes

B. Capital Requirements

1. Financing

2. Required Investments

3. ROI

4. Breakeven

5. Working Capital

C. Benefits

1. Security

2. Health Coverage

D. Projections

1. Ratios

a. Quick Ratio

b. Debts To Assets

c. Asset Turnover

d. Cash Flow

E. Expenses

1. Lease Payment

2. Royalties

3. Printing

4. Insurance

5. Utilities

6. Telephone

7. Labor

8. Bank Fees

IX. STRATEGIC PLANNING ANALYSIS

A. Long Term Goals

B. Manager Plug-Ins

C. Renewal Of Franchise License

X. APPENDIX

A. Competitors Brochures

B. Feasibility Studies

C. Picture or Rendering of Location

Source by Lance Winslow