The internet is filled with disaster stories of product names gone bad. Some of them are even true. But how much impact does “the right name” have on the ultimate success of your product? Let’s take a look at a few examples. (more…)

The internet is filled with disaster stories of product names gone bad. Some of them are even true. But how much impact does “the right name” have on the ultimate success of your product? Let’s take a look at a few examples. (more…)