Brand Africa 100: Africa’s Best Brands 2017/18

Nike retains the #1 spot as the most admired brand in Africa. African brands fall by 18% to an all-time low of 14% share of the Top 100 most admired brands in Africa relative to non-African brands Europe leads the table with 40/100 (-1), North America with all-USA brands 28/100 (+ 4) and Asia with 18/100 (-1) Top 3 spontaneously recalled African brands are South Africa's MTN (#8), Ethiopia's Anbessa Shoe (#12) and Nigeria's Dangote (#25) Dangote retains rank as #1 most admired African brand recalled when consumers are prompted for African brands. MTN is the highest listed brand on the JSE among the Top 100 most admired brands in Africa. MTN (South Africa), Dangote (Nigeria) and Safaricom (Kenya) are the highest brands listed on the leading sub-Saharan bourses, the JSE, Nigeria Stock Exchange and Nairobi Securities Exchange. FILA (+50), Auchan (+40),) and LC Waikiki (+31) made the most gains. Peak Milk(-65) , Victoria's Secret (-36) and Indomie (-33) lost the most ground. USA's Vans (#35) made most spectacular entry into the Top 100. Technology brands (18%), consumer (non-cyclical) (16%), Auto Manufactures (11%), automobile (8%), Luxury (10%) and Apparel (8%) categories are the top categories.

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