Nike retains the #1 spot as the most admired brand in Africa.
African brands fall by 18% to an all-time low of 14% share of the Top 100 most admired brands in Africa relative to non-African brands
Europe leads the table with 40/100 (-1), North America with all-USA brands 28/100 (+ 4) and Asia with 18/100 (-1)
Top 3 spontaneously recalled African brands are South Africa's MTN (#8), Ethiopia's Anbessa Shoe (#12) and Nigeria's Dangote (#25)
Dangote retains rank as #1 most admired African brand recalled when consumers are prompted for African brands.
MTN is the highest listed brand on the JSE among the Top 100 most admired brands in Africa.
MTN (South Africa), Dangote (Nigeria) and Safaricom (Kenya) are the highest brands listed on the leading sub-Saharan bourses, the JSE, Nigeria Stock Exchange and Nairobi Securities Exchange.
FILA (+50), Auchan (+40),) and LC Waikiki (+31) made the most gains.
Peak Milk(-65) , Victoria's Secret (-36) and Indomie (-33) lost the most ground.
USA's Vans (#35) made most spectacular entry into the Top 100.
Technology brands (18%), consumer (non-cyclical) (16%), Auto Manufactures (11%), automobile (8%), Luxury (10%) and Apparel (8%) categories are the top categories.
The best way to appreciate the scale of Aliko Dangote’s empire is to hitch a ride on one of his private jets.A half-hour after his Bombardier Challenger 605 takes off from Lagos Airport, it descends into a seemingly desolate area of Kogi State in central Nigeria, dusty fields and clusters of trees stretching to the horizon.
Peace Hyde is the founder of the multiple award-winning nonprofit organisation, Aim Higher Africa. The organisation is dedicated to enriching the standard of education by incorporating the use of ICT in the learning environment to build the next generation of entrepreneurs.
Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. In 2017, Toyota's corporate structure consisted of 364,445 employees worldwide and, as of December 2019, was...