One of the most important things you need to get out of your mind is this notion that there are some businesses, such as tech and telecoms companies, that are digital, whilst everything else is not. Not anymore! Everyone has to #Pivot to Digital, until everything about their business is Digital!
What do you do when you realize that there is a big change coming which can disrupt, change or put you out of business completely? We all know that everything is going digital, right? But what are you going to do to be a part of this game?
Someone asked me the other day why I thought it was necessary to make the Sasai App available in different African languages. “What is the point?” he reasoned. “Most people who use digital platforms like Facebook, WhatsApp, and Twitter, do so in English, French or Portuguese. They are educated. They don’t need languages like Shona, Ndebele and Yoruba. You are just wasting money; they will not bother to even use it.”
I was so deeply saddened by what he said.
For me this was an elitist mindset forged by the colonial era, when we were forced, almost brainwashed, to look down on things our own people do. Even though some African countries have been independent 60+ years, many of our people continue to hold this type of mindset!