Every year, many of us make resolutions, new goals, and otherwise decide to change things up personally and professionally. Often, we consider making huge changes that sound good on paper but we haven’t devised a plan to get from where we are now to where we want to go. Big changes are great, but don’t forget the “small stuff.”
And when I say “small stuff,” I’m talking about those details that can have a major impact on getting you moving toward your big goals. If you have a goal, for example, of attracting 50 new clients in 30 days, you had better have a plan of action in place to make it happen. And you’ll want to have those small details perfected. Here’s my top 5 to check out.
#1. Your Headshot
According to PhotoFeeler.com, if you don’t want to look out of touch, you must have a modern headshot. That means not only having a photo that actually looks like you, but your pose and the background can have a huge impact on your credibility.
#2. Your Bio
When was the last time you read your own bio or professional profile? What’s changed since it was first uploaded to your Web site? What impact have you had in your work that you have neglected to share?
#3. Your Social Media Profiles
Just as I stated above, these mini bios need to be current and relevant to your audience. Offer specific examples of your skills, experience, and the type of clients you work with or want to work with.
#4 Your Offers
Take a hard look at what you’ve been selling over the past year. What sold well and what didn’t? If something has not sold well, such as a specific program or workshop you’ve been offering, is it time to enhance it or scrap it altogether? It may be time to step out of your comfort zone and create something new and exciting to make you stand out this year.
#5 List Building
What are you currently offering as a free giveaway to grow your list? Is it working? If you are not seeing your list grow, perhaps it’s time to change that freebie. How long ago did you create it? Is it still relevant? What would entice people to join your list? You want to give your prospects something that answers a question they’ve been asking or help for a problem they’ve been enduring. If you’re not sure what that “something” is, ask your current customers or do an online survey.
