Wednesday, November 29, 2023

The success story of Hitti Group, Owners of Duraplast and Ashfoam


Robert Hitti set up a small factory with the name Greenplastica Limited in 1973. A family business, the company started with one small depot and equipment that gave it an operating capacity of between 50 metric tonnes and 100 metric tonnes per month. With a total of 60 employees, its annual turnover fluctuated between US$200,000 and US$300,000 in the early years. The name of the company was changed to Qualiplast in 1992.

Today the Hitti Group consists of 9 companies, located all over the African continent. Some of the subsidiaries under the Hitti Group include; Ashfoam Limited Manufacturers of Foam products, Pro’mousse (Niger) Manufacturers of Foam products, Pro’mousse (Benin) Manufacturers of Foam products, Duraplast Limited Manufacturers of uPVC products, Duraplast (Niger) Manufactures of uPVC Product, Qualiplast Limited Manufacturers of Household Plastic Products.
The trading arm includes Coolink Limited, Nesstra (United Kingdom), Nesstra (Ghana), Hilti (Ghana), Suvinil (Ghana)

The Hitti Group offers more than 2000 employment while Duraplast alone employs more than 500 people. The company plans to expand into mining, telecommunication and the oil and gas.
Suvinil Paints control about 25 percent of the paint market in Ghana with Ashfoam Mattress being the second largest manufacturer of mattresses in Ghana.
Mireille Hitti is the Executive Director of Duraplast, Alwan Hitti serves as Chairman and Chief Executive Officer of ASHFOAM whiles Bob Hitti is the General Manager of Nesstra Services (UK) Limited Ghana.


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