This 5-Year Old is the Youngest CEO to Have Products in Target Stores Nationwide

Lily Adeleye, a 5-year old young entrepreneur, is the youngest CEO to have her products hit the shelves of retail giant Target. Her company, a girls’ fashion brand call Lily Frilly, has accessories now available for purchase at select locations across the country.
Lily Frilly offers hair bows, backpacks, lunch boxes, and dresses for little girls. The brand features glitzy and colorful little girl essentials that aim to instill pride and confidence to young girls. Lily exudes the same confidence in her very own company.

“I own my own company. I don’t just like it, I love it,” Lily told Black Enterprise.

Lily got the support she needed to start the business from her mother, Courtney Adeleye, who is an entrepreneur herself. She is the founder and CEO of The Mane Choice, a well-known haircare company also available in Target. She has been encouraging women to be their own boss and that includes her own daughter.

“From the time Lily was 3, I knew then she had a business mindset,” Courtney said. “At an early age, as she watched me build a successful business from the ground up, it exposed her to many possibilities and goals, so with that, we didn’t wait until she was an adult to help her pursue them.”

For more information about Lily Frilly and/or to order online, visit

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