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Marketing

LG Electronics showcases trend-setting Home Appliance products in the region

Marketing Charles Wundengba -
Global consumer electronics pioneer LG Electronics, recently hosted its LG Showcase MEA 2024 in the Conrad Hotel in Abu Dhabi, under the brand’s theme...

How Communication Works in Advertising: Theories and Practices

Marketing Charles Wundengba -
In the dynamic world of marketing, advertising stands as a critical tool for businesses to connect with their target audience. The essence of advertising lies...
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Music Marketing and Promotion – What’s the Difference?

Marketing Charles Wundengba -
What is the difference between music marketing and music promotion? Marketing and promotion are often confused among indie musicians. There...

How to Shop Safely on Aliexpress

Marketing Charles Wundengba -
AliExpress, a subsidiary of the Alibaba Group, is a prominent name in the global eCommerce landscape. Established a decade...

Consistent Income – One Major Challenge for Business People

Marketing Javnyuy Joybert -
One of the best ways to run a sustainable business is to be able to ensure your business can...

State and Future of African Markets by B. Elias Shoniyin

Marketing Charles Wundengba -
State and Future of African Markets by B. Elias Shoniyin, Former Deputy Foreign Minister of Liberia https://youtu.be/ZuAQJVJWQso

5 Ways to Sell Yourself as an Artisan in 2023

Marketing Charles Wundengba -
In today's competitive job market, it's important for artisans to not only have the necessary skills and experience but...

Why African Culture is Making It Difficult to Develop: Insights from Capt. Prince Kofi Amoabeng

Marketing Charles Wundengba -
During the Africa Economic Summit held in Accra in April 2023, Capt. Prince Kofi Amoabeng discussed the challenges faced...
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