Wednesday, January 28, 2026

Marketing

LG Electronics showcases trend-setting Home Appliance products in the region

Global consumer electronics pioneer LG Electronics, recently hosted its LG Showcase MEA 2024 in the Conrad Hotel in Abu Dhabi, under the brand’s theme...

How Communication Works in Advertising: Theories and Practices

In the dynamic world of marketing, advertising stands as a critical tool for businesses to connect with their target audience. The essence of advertising lies...
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Music Marketing and Promotion – What’s the Difference?

What is the difference between music marketing and music promotion? Marketing and promotion are often confused among indie musicians. There...

How to Shop Safely on Aliexpress

AliExpress, a subsidiary of the Alibaba Group, is a prominent name in the global eCommerce landscape. Established a decade...

Consistent Income – One Major Challenge for Business People

One of the best ways to run a sustainable business is to be able to ensure your business can...

State and Future of African Markets by B. Elias Shoniyin

State and Future of African Markets by B. Elias Shoniyin, Former Deputy Foreign Minister of Liberia https://youtu.be/ZuAQJVJWQso

5 Ways to Sell Yourself as an Artisan in 2023

In today's competitive job market, it's important for artisans to not only have the necessary skills and experience but...

Why African Culture is Making It Difficult to Develop: Insights from Capt. Prince Kofi Amoabeng

During the Africa Economic Summit held in Accra in April 2023, Capt. Prince Kofi Amoabeng discussed the challenges faced...