|(left to right) Melinda Emerson, Lamar Tyler, and Deborah A. Bailey|
A key part of starting your own business is getting advice from experienced individuals who have found success in the business world. Whether it’s reading their books or following their blogs, it’s crucial that you’re closely following those who can give you the information you’re looking for.
In your search for information, these are a few Black business bloggers you should know:
Emerson, otherwise known as “SmallBizLady,” is one of America’s leading small business experts. As an entrepreneur, speaker, blogger, and small business coach, she knows the ins and outs of the business world and can give you the advice you need to succeed. Emerson’s blog, Succeed as Your Own Boss, is full of useful content about the business world as well as a variety of helpful tips to take you through the steps of business development.
Once the writer for a small, personal blog called Black and Married with Kids, Tyler used his knowledge of the online business environment to turn he and his wife’s project into an international brand. Ebony Magazine named him one of their Power 100, a list that honors the top influential people in the Black community. Currently, Tyler runs a digital marketing company that helps small businesses with gathering more website traffic, increasing their online sales, and overall boosting their profit.
Deborah A. Bailey
As a writer, coach, and book consultant, Bailey offers her support to business professionals as they transition into different phases of their careers. The host of the popular women entrepreneur podcast, Women Entrepreneurs Radio, she is also well-versed in the business filed. Bailey’s blog, Women Entrepreneurs | The Secrets of Success, has become an encyclopedia of all she knows about business and is the definition of empowerment for many Black businesswomen across the country.
By taking note of the knowledge of these experienced businessmen and women, you’ll be able to form a solid understanding of what digital marketing strategies, such as SEO (Search Engine Optimization), paid social, and Pay-Per-Click advertising, you’ll need to utilize. Using these aspects along with traditional methods will ensure that your business is regularly receiving online traffic – just like the popular blogs mentioned above.