Entrepreneur Makes History, Launches Newest Black-Owned Soda Brand

Meet Michael Robinson, founder and CEO of Bingo-Bango Fresh Fruit Soda Company, a thriving all-natural Black owned soda brand in the country. The North Carolina-based offers handcrafted all-natural, fresh fruit soda that the community loves.

Before venturing into his own company, Robinson had some experience in the beverage business. He once worked with his brother at Carolina Vineyards & Hops, a wine and beer lounge. He also worked as a representative for Coca-Cola for more than a year.

But entrepreneurship was his destiny. And so, one day, using his family’s juicer, he started crafting his own fresh juice and experimenting with different flavors. He sold those at local flea markets and festivals, where he went through some setbacks. But with the support of his family and friends, he decided to launch Bingo-Bango in 2018, one of the only Black-owned soda companies in the nation.

“I saw a niche for something, an all-naturally flavored fruit soda,” Robinson told Winston Salem Monthly.

Robinson credits his success to his entrepreneurial roots as well. His parents own Crown Trophy and Award and his brother and sister-in-law now own and operate Carolina Vineyard & Hops. The Bingo-Bango term was inspired by his late grandfather Emile Worthy Sr. who used the phrase to “symbolize something that’s unique or exciting or creative or artistic.”

Bingo-Bango offers different fruity flavors such as strawberry lemonade, cran-apple honey, and lemon peach pomegranate. Until now, Robinson makes the concoctions himself and even hand-delivers packs of bottles to homes, stores, and breweries in North Carolina.

For more information about Bingo-Bango, visit Bingo-Bango.com or follow the brand on Instagram at @BingoBangoSoda