Facebook CMO says when people understand that the company owns and manages both WhatsApp and Instagram, appreciation for the whole brand grows.
The logo, which spells out ‘Facebook’ instead of simply using the letter ‘F’, will now be visible to WhatsApp and Instagram users from the login screen and in the settings page.
“The point is to ensure that people who use those products know they’re owned by Facebook,” says Facebook CMO, Antonio Lucio. “All the research that we’ve had from Generation Z and millennials was all very emphatic as they need to know where their brands come from. We needed to be more transparent with our users in showcasing that everything is coming from the same company.”
According to a report by Bloomberg, “Lucio said most people don’t know that Instagram and WhatsApp are Facebook-owned — he cited a Pew Research study that found only 29% of Americans knew Facebook owned both apps. When people find out, it improves that person’s perception of Facebook as a company”.
“When they know, the overall appreciation for the Facebook family grows,” he concluded.
Earlier this year, Facebook announced that it is set on changing the names of both WhatsApp and Instagram to ‘Whatsapp from Facebook’ and ‘Instagram from Facebook’. Some critics have hit back by noting that neither WhatsApp nor Instagram were in any way founded by Facebook — so to say that they’re ‘from Facebook’ is misleading.
