MarketingHow Startups Can Leverage Social Commerce

How Startups Can Leverage Social Commerce

-

- Advertisment -

How Startups Can Leverage Social Commerce

Be it a D2C ecommerce or home-based startup, social media makes high-impact campaigns possible on a shoestring budget. is the implementation of social media to increase a ‘s presence through recommendations, collaborations and networking. According to Statista, the social-commerce market is projected to reach $84.2 billion by 2024 in the U.S. alone. With a well-informed strategy, platforms like Facebook, , and can be ideal for introducing and communicating your brand and organically amplifying visibility.

Satisfying your target audience

Consistently creating content and communicating its  to your target audience is paramount. Strong marketing teams incorporate design thinking into social commerce, leveraging a content strategy that aligns with those findings. The process begins with creating a blueprint for people, age groups and enthusiasts who would be interested in the brand’s offering.

- Advertisement -

 

User empathy

We then move to user empathy, which involves finding out the user’s actual needs, usually through primary research and directly reaching out to prospective customers. The goal is to modify the brand’s offerings to target these pain points and fill in the gap that competitors couldn’t address.

Presenting genuine customer reviews is another effective strategy that has the potential to convert viewers into buyers. Modern consumers are too savvy to be seduced by traditional static commercials. Audiences seek answers to their queries, and dynamic creatives displaying reviews by satisfied customers or essential FAQs go a long way in increasing sales.

Focus on enhancing user engagement

- Advertisement -

Even for , having a platform that provides relevant content is vital to ensure that viewers spend longer durations on your site. Content can be in the form of blogs, videos, interviews or even newsletters that showcase your brand and have added information on the latest trends, statistics and industry experts’ insights.

Regular social media updates act as a constant reminder of what your organization has to offer. Not only does it draw attention to your brand, but being active also increases the chances of your content being put before others, thus giving you an edge against the competition.

Influencer marketing in 2020

According to a 2019 survey by Influencer Marketing Hub, brands made $5.20 for each dollar spent on influencer marketing. Influencers usually directly influence the purchasing behavior of the audience, which readily increases visibility and sales. Their endorsements and posts grab more attention than other channels, and 40% of consumers claim having purchased something after seeing it on Twitter, YouTube or Instagram.

Small businesses can also collaborate with similar brands to jointly market their products in a potential win-win situation. According to Google, when Estée Lauder created a co-marketing campaign with a top U.S. retailer, the average ad click share rose by 70%.

Campaigns with a social impact

- Advertisement -

Social commerce is not limited to direct product placements and direct marketing. It’s also an effective way to garner indirect interest through viral campaigns that generate social impact. Procter & Gamble, a multinational consumer goods corporation, drove the conversation around racial bias in the with “The Look” their social campaign.

Hammad Rahman, of Nikah Forever, an online matrimony portal, explains how his company “ran a signature campaign to cut expenditure on excessive marriage spending, which went viral and increased our social presence significantly.”

Personalization to increase brand recall

A touch of personalization never fails to deliver, and small businesses are particularly well positioned to crafting products that can suit every individual customer. Something as trivial as a handwritten note to customers can go a long way in connecting personally and helping them get involved in promoting your brand.

 

Social media has a power like never before. The internet-savvy generation has given rise to a world of learning, developing and socializing that transcends boundaries. Even with rising competition, there are still innumerable opportunities for growth thanks to the corresponding rise in social commerce.

Source link

Get Your News on Wundef.com

Send us your business and entrepreneurship stories/news and articles to admin@wundef.com or through whatsapp, +233247516850.

Subscribe to our Youtube Channel, Like our Facebook Page

And also follow us on Twitter

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

Ghanaian entrepreneur developes wireless earbuds that can instantly translate 40 languages

The wireless earbud is the latest trend in the communication world. And virtually all mobile phone brands are coming...

The Difference Between Digital Products and Digital Service

I get this question all the time: "Eric, I wanted to start an online business. However I don't know...

Tech in Twi: This is how Samsung tests its Foldable phones’ Durability

In a latest video by Samsung, it reveals how they test the durability of the Galaxy Z Fold 3...

AMCOW appoints Dr. Rashid Mbaziira as the new Executive Secretary

The African Ministers Council on Water (AMCOW) has announced the appointment of Dr. Rashid Mbaziira – a Ugandan national...
- Advertisement -

Cathy Smith of SAP Africa Scores a Spot on the Africa.com Definitive List of Women CEOs of the Biggest & Most Complex Businesses in...

Africa.com undertook a rigorous research project to identify the women who run the largest, most complex businesses on the...

Tech in Twi: Sony to Release an Xperia Device This Month

Sony has announced the release of an Xperia device later this month. Lets take a look at devices they...

Must read

- Advertisement -

You might also likeRELATED
Recommended to you