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TikTok Star Fired From Sherwin-Williams for Filming Paint-Mixing Videos at Work

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TikTok Star Fired From Sherwin-Williams for Filming Paint-Mixing Videos at Work

Ohio University senior and star Tony Piloseno was fired for gross from his part-time job at Sherwin-Williams after working for three years at the store. The reason? He was making his popular -mixing videos during working hours with company equipment.

Specifically, Piloseno says it was this video, which shows him using blueberries to create a light-blue paint, that earned what Sherwin-Williams described to BuzzFeed News as complaints and “seriously embarrass[ing] the Company or its products.”

While Piloseno admits he began filming his TikToks while mixing paints for Sherwin-Williams customers, as his page grew, he bought his own paint with his employee discount. “They made me answer a bunch of questions like when I was doing this,” he said, “where, if there was anyone in the store while I was doing [filming]. There was never anyone with me while I doing it.”

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@tonesterpaints

How i got fired for paint mixing ##storytime ##journey ##artist ##fyp

♬ Worship Instrumental – Instrumental – Adrian Jonathan

Piloseno and his @tonesterpaint handle found near immediate success. His sixth video on the gained a million views. However, this success clearly was not as valued within his company. Piloseno says earlier this spring, he created a pitch deck “to show the company how TikTok has a younger base” and that he “emailed [a contact] about two or three times …. He basically told me there wasn’t really any promotions going on so there wasn’t a need to see the presentation.”

In fact, the company grew more concerned by the TikTok videos after receiving calls from customers about experimental paint mixing.

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Piloseno was fired in July. However, he continues to mix paints and create his videos in a friend’s basement. While the platform does not yet offer him a full-time income, he’s hopeful that it will one day. “I’m working on making a logo; I just bought a domain name to make my own website,” he told Buzzfeed. “I’m hoping to sell my own merchandise and my own paint colors.”

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