Thursday, November 30, 2023

3 Takeaways from My Interview with Kanti Licia, CEO of Sonolicia S’Trend


In an era where entrepreneurship is often associated with substantial capital, high-tech innovations, and elaborate business models, Kanti Licia Zizin-ga, the CEO of Sonolicia S’Trend, offers a refreshingly different perspective. In a candid interview, Kanti shared her entrepreneurial journey, revealing insights that are both inspiring and instructive.

If you havent watched that interview yet, you will find it at the end of this article.

Here are three key takeaways from our conversation:

1. Starting a Business Doesn’t Always Require Capital

Kanti’s story is a powerful reminder that entrepreneurial success doesn’t always start with a big investment. Her journey into the business world began simply by taking pictures of smock fabric woven by her auntie and sharing them on WhatsApp and Facebook. Without spending a dime, she generated interest, and soon orders started pouring in. This experience underscores a crucial point for aspiring entrepreneurs: innovation and resourcefulness can often compensate for the lack of financial resources. It’s about seeing and utilizing the resources already within your reach.

2. The Potency of Social Media in Business Start-ups

In today’s digital age, the role of social media in business cannot be overstated, and Kanti’s story reinforces this. She expanded her burgeoning interest in selling fabrics into a full-fledged business by setting up a Facebook business page. This strategic move, made without the overheads of a physical office or shop, opened the door to her first significant sales. Kanti’s use of Facebook for business growth is an invaluable lesson in leveraging social media’s power to reach a wider audience, test business ideas, and build a customer base with minimal costs.

Kanti Licia Zizin-ga, CEO, Sonolicia S’Trend

3. Valuing Advice from Unexpected Sources

Perhaps one of the most striking aspects of Kanti’s story is the origin of her business idea. The suggestion to transform her casual sharing of fabric pictures into a business venture came from an unlikely source – her 9-year-old daughter. This highlights an essential entrepreneurial lesson: great ideas and advice can come from anyone, regardless of their age or position. Kanti’s experience teaches us to maintain an open mind and listen to those around us, as sometimes the most groundbreaking ideas come from the most unexpected places.

Kanti Licia’s journey with Sonolicia S’Trend is more than just a success story; it’s a source of practical wisdom for anyone looking to venture into the entrepreneurial world. Her experience shows that with creativity, openness to unconventional ideas, and effective use of digital platforms, the path to business success can be both attainable and rewarding.

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