350 Ghana Reducing Our Carbon (350 G-ROC), with funding from 350 Africa, has held a 2-days online training workshop to empower activists on how to carry out campaigns in this digital era. 350 G-ROC is a grassroots movement aimed at mobilizing and empowering young people in partnership with key stakeholders to actively champion the need to reduce carbon emissions as a key effort in combating climate change.
The two days training took participants through Social Media best practices, relevance of Social Media to Fossil free campaigns and how to design a social media plan. Participants were also taken through the introduction to photography and how to write stories for online publishing. The training brought together almost 50 activists across the country.
Charles Wundengba, the facilitator for the training revealed that this digital era has made it necessary for activists to understand how they can take advantage of the various platforms in their campaigns.
“Whiles businesses have taken to social media and other online platforms to promote their businesses, activists also need to carry out digital campaigns since that is where most of their audiences can be found” he said.
350 G-ROC Country Coordinator, Mrs Portia Adu-Mensah encouraged the participants to apply what they learnt in their activities for a greener and fossil free Ghana.
In September, 350 G-ROC met with Mr. Antwi-Boasiako Amoah, the Deputy Director of the Environmental Protection Agency in Accra and in 4 other regions to officially deliver a letter and inform the policy makers of the environment about their Renewable energy for communities campaign.
The campaign seeks to sensitize, educate and engage members of the local assemblies on how they can contribute to the nationally determined contribution (NDC’s) as an assembly. This initiative began in 2020 when the team visited 5 municipal and district assemblies in Accra.