The quotation I inserted as an epigraph above was known to have come from the American steel magnet and billionaire, Andrew Carnegie. That quotation aptly reveals the secret of dominating any market - the ability to do your duty and a little more! The '...a little more' is even more important than doing your duty because that's what really gives you a competitive advantage. Its not just enough to do your duty, you'll have to do it a little more if you want to defile the odds and dominate the market.