Rapper and producer 50 Cent has just landed a 4-year deal with Starz worth up to $150 million. His new deal with the premium cable network will include a three-series commitment through his G-Unit Film and Television company.
50 Cent, whose real name is Curtis Jackson, comments, “When I sat down with Chris [Albrecht, Starz CEO] and walked him through my plans for G-Unit Film & Television going forward, he let me know I was essentially requesting the biggest deal in premium cable history.”
He continued, “I am excited to announce that we’ve made that partnership between myself, G-Unit Film & Television and Starz/Lionsgate and we will continue our proven track record of breaking records and delivering unique content for audiences around the world… Get The Strap.”
In addition to executive producing Power, G-Unit is currently in development on two new series for Starz – one called Black Mafia Family and the other called Vanguard.
“Both on screen and off, Curtis has proven that he can deliver content that our viewers want to watch. He is the real deal, and we have given him a real deal, with what I believe to be among the most significant deals to date for an Executive Producer in premium television,” said Albrecht. “We’re pleased to expand our relationship and consider this the beginning of many new and exciting ventures to come.”
At 43-years old, 50 Cent has long been a successful entrepreneur. Starting out with his rap music career in the early 2000’s, he went on to become the sixth best-selling hip-hop artist of all time with more than 16 million albums sold in the US alone.