NewsGeneralE-Livestock Global Launch Mastercard Blockchain-Based App to BringVisibility to...

E-Livestock Global Launch Mastercard Blockchain-Based App to BringVisibility to the Cattle Industry in Zimbabwe

-

- Advertisment -
E-Livestock Global today launched a first-of-its kind solution powered by Mastercard’s blockchain-based Provenance solution, empowering Zimbabwean farmers to prove the origin and health records of their cattle, while reducing risks to buyers.
A first in the Middle East and Africa, the solution brings new hope to the country’s agricultural sector after an outbreak of tick-borne disease in 2018 led to the death of 50,000 cattle. The lack of a traceability system has seen Zimbabwe unable to export beef to lucrative markets in Europe and the Middle East in recent years, reducing export earnings from beef, which are important to the country’s economy.
The E-Livestock Global solution brings end-to-end visibility to the cattle supply chain. Commercial farmers and dipping officers tag each head of cattle with a unique, ultra-high frequency RFID tag – as mandated by the Ministry of Agriculture – and register it and its owner onto the solution. Each time the animal gets dipped, vaccinated or receives medical treatment, the tag records the event onto the traceability system.
Leveraging Mastercard’s award-winning Provenance solution, E-Livestock Global records these events to maintain a secure and tamper-proof trail of each animal’s history. This, in turn, supports the entire supply chain with trusted, transparent and verifiable data. For farmers, it provides an irrefutable record that proves ownership, supports sales and exports, as well as allows them to obtain a loan, using their cattle as collateral. For buyers, it enables them to efficiently manage their operations and guarantee product quality to their customers.

“Mastercard’s Provenance solution can safely and securely track the authenticity of the cattle’s journey at every stage, from birth to sale. Tracking the medical history of cattle on a tamper-proof blockchain ledger will foster renewed trust in Zimbabwean cattle farming and re-establish Zimbabwe’s credibility as an international beef exporter. It will also open up new opportunities for farmers – especially small farmers who were impacted the most by the 2018 outbreak. Ultimately, this will drive trust for multiple stakeholders by combining industry expertise with data privacy,” said Max Makuvise, Founder and President of E-Livestock Global.
The Mastercard Provenance Solution leverages the power of blockchain to deliver real-time traceability that bridges the gap between data silos, allowing for decisions to be made based on a shared record that drives trust and accountability between supply chain parties. Both industry and data agnostic, the solution helps provide a clear record of traceability designed to contribute to customer confidence, trust and awareness.
“Building trust in industries is essential for a functioning and reliable value chain. At Mastercard, we believe that seamless supply chain transparency can help convey authenticity, expand inclusion, share sustainability practices and improve back-office efficiencies. Our globally-scaled technology and established network capabilities are advancing this process, enabling smarter buying decisions and inclusion of all players, whatever their size,” said Mark Elliott, Division President of Mastercard, Southern Africa.
Mastercard continues to bring more transparency and traceability to food systems and has already integrated its blockchain provenance solution with other companies that enable food supply chains around the world. This is further enhancing the supply chains for Australian avocados and Californian shrimp, and commodities like coffee and grains in the Americas.
The payments technology giant consistently ranks as one of the top blockchain patent filers in the financial services industry with 106 approved blockchain patents and 278 pending applications – many of which directed to technologies that support digital currencies.
Distributed by African Media Agency (AMA) on behalf of Mastercard
Get Your News on Wundef.com

Send us your business and entrepreneurship stories/news and articles to admin@wundef.com or through whatsapp, +233247516850.

Subscribe to our Youtube Channel, Like our Facebook Page

And also follow us on Twitter

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

Entrepreneur Launches Platform for Industry Leading Freelancing Services

Meet Rasool Muttalib, the founder of a fast-rising online freelance job portal called Belancing.com that is redefining the U.S....

Novae Named One of Inc. Magazine’s Fastest Growing Companies in America

It’s been a big year for Novae, LLC, the first Black-owned FinTech company to offer 'Buy Now Pay Later'...

Meet the Former Housekeeper Who is Now the Owner of a 5-Star Luxury Hotel

Meet Souadou Niang, a serial entrepreneur and the owner of Palms Luxury Boutique Hotel in Dakar, Senegal, who used...

Time for urgent action and funds to make water central to African climate policies.

Climate change threatens critical water supplies for Africa’s most vulnerable people. This is the central theme WaterAid regional programmes in...
- Advertisement -spot_imgspot_img

African Elected Officials Review African Sanitation Guidelines

In a worrying resurgence of cholera coupled with COVID-19 pandemic, access to drinking water and decent sanitation in Africa is...

University of Rwanda, Mastercard Foundation launch $55 million partnership to develop the next generation of African leaders

The Mastercard Foundation and University of Rwanda today announced a 10-year, $55 million partnership to enable higher education access...

Must read

Entrepreneur Launches Platform for Industry Leading Freelancing Services

Meet Rasool Muttalib, the founder of a fast-rising online...

Novae Named One of Inc. Magazine’s Fastest Growing Companies in America

It’s been a big year for Novae, LLC, the...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you

Get Your News on Wundef.com

Send us your business and entrepreneurship stories/news and articles to admin@wundef.com or through whatsapp, +233247516850.

Subscribe to our Youtube Channel, Like our Facebook Page

And also follow us on Twitter