They Left Asia to Concentrate on Africa, This is the Story of Transsion Holdings, Owners of Tecno Mobile and iTel

Tecno Mobile is a Chinese mobile phone manufacturer based in Hong Kong. It was established in 2006. It is a subsidiary of Transsion Holdings.

Tecno has focused its business on the African and the South Asian markets.

However, following market research conducted in Southeast Asia, Africa and Latin America, the company found that Africa was the most lucrative region. As a result of this, in 2008, the company stopped doing business in Asia to exclusively focus on Africa.

Later in 2016, Tecno entered Middle East mobiles phones market after acquiring a good market in Africa, and then in Southeast Asia in 2017.

History

In 2006, Tecno Mobile was founded as Tecno Telecom Limited, but later changed its name to Transsion Holdings with Tecno Mobile serving as one of its subsidiaries. In 2007 Tecno created a second brand, iTel that sold in Africa and in May 2017 was recognized as the “most student friendly brand”. Early 2008, Tecno shifted its market target entirely to Africa following a market research. In 2010, it ascended into the top three mobile phone brands in Africa. In 2012, Tecno released the first “Made in Ethiopia” smartphone. Tecno announced in 2016 their first mobile phone to run on Marshmallow. In 2016, Tecno Mobile launched “The Best Camera Smartphone In Africa”. In the same year, Tecno launched the Tecno Phantom 6 and Tecno Phantom 6 Plus with a Biometric authentications security followed by the Phantom 8 that was unveiled at an event in Dubai. In 2017, Tecno Mobile launched its first Dual front led flash device, the phone is dubbed Tecno Camon CX.

Tecno phones are mostly used in Nigeria, ranking one of the most cheapest in Nigeria.

In August 2017, Tecno Mobile launched the Spark series with two devices Tecno Spark K7 and the Tecno Spark K9.

Tecno Mobile’s made inroads in India following its earlier success in Africa. In April 2016, Tecno’s phones officially hit the shelves in India. Tecno Mobile has identified other emerging markets, besides Africa, where the population is large and purchasing power low. It entered the Bangladesh and Nepal markets in 2017 and has started trial sales in Pakistan. It is still trying to penetrate the Pakistani Market and has started its sales online through various E-commerce channels including its own website.

On January 2018, Tecno launched another smartphone on the Camon series dubbed Tecno Camon CM in Nigeria, Kenya, Ghana, South Africa, Uganda and India which became the first device from Tecno Mobile to feature the 18:9 aspect ratio. Tecno has also launches its long-awaited Camon i4 in Pakistan in April 2019 which is available for prices as low as US$119.

On 5 April 2018, Tecno launched the Camon X and Camon X Pro in Nigeria becoming the company’s first phones to feature Android 8.1 the latest Android Operating System (as of April 2018).

In August 2018, Tecno also launched the Spark 2 in the African market, an Android Go smartphone running with Hios which was later followed by the Spark 3/Spark 3 pro launched in March 2019.

Bangladeshi manufactured Tecno smartphones reached the market in October 2018.

On April 2019, The newly launched Tecno Spark 3 and Spark 3 Pro become available in Tanzania as the first smartphone from Tecno to use Android 9.0

In May 2019, Infinix Mobility Launched the Infinix S4. It went on to run on Android 9.0 Pie.

In November 2018, Tecno announced the Camon 11 and Camon 11 Pro as the successor to the Camon X and Camon X Pro. The Tecno Camon 11 Pro becomes the first in the Camon series to arrive with 6GB of RAM and dual camera setup at the back. The Tecno Camon 11 and 11 Pro are also the first set of Tecno phones to spot a notch at the top. Tecno phones are slowly expanding their horizon within Africa and Asia country.

TECNO Phantom 9 is the latest smartphone from TECNO and it is going to be launched in Africa in July 2019. For the first time, TECNO Phantom 9 is going to feature an AMOLED Display, an under-the-display fingerprint scanner, and new design.

During 2019 itel mobile launched the itel s15, which is the latest smartphone from itel, it was praised for its 13mp front camera

On 16 August 2019, Tecno debuted its Spark Go in Pakistan on Daraz.pk. It is a mid-range phone with a budget-friendly price of Rs. 12,999. Thus, making it the cheapest phone in Pakistan with a rear dual camera setup, and notch display.

In September 2019, Tecno Launched the Camon 12 series, this included the Camon 12 and Camon 12 Pro in Nigeria.

On 25 September 2019, Tecno Spark added a new smartphone to its series. That was the day Tecno Spark 4 was launched. It has a 6.52 inch screen, triple cameras and 2gb ram.

They later released the Camon 12 Air and the Pop 3.

 

Wikipedia