Recently I’ve had the great honor of working with a brilliant client who is the head of R&D in an organization that develops and manufactures medical devices. I’m supporting him in creating a culture of innovation in his company. So I’ve been spending a lot of time reading and thinking about innovation lately.
There are plenty of thought leaders out there who will tell you that innovation has become more essential than ever to the survival of every organization. All you have to do is look at the rate of change happening in virtually every field to know that if you aren’t riding the wave, you will be left behind. People’s needs are changing. Fast. And not only will your current competition be working hard to beat you to the solutions, new businesses will spring up with new ideas as well.
Change is the new status quo and innovation is the vehicle that allows you to ride that change.
Now, when most people talk about innovation they mean changes in their products or services. Innovation can also refer to your methods of delivering that product or service. Or your ways of getting and keeping business. Or the way you approach virtually any aspect of your business model. And innovations can be suggested by or inspired by anyone inside or outside your business…not just the “creative” people.
So the first thing to do to get your innovation wheels turning is open your mind, break through any limiting thoughts and broaden your description of what innovation might mean for you.
By the way, innovation is a relevant concept even if you’re in transition right now. Because the old ways of looking for work don’t work anymore. Those who are open to creating new approaches will prevail.
Whether you are a solopreneur, or leading people in a global conglomerate that employs millions, the basic principles for encouraging innovation are the same:
1. Articulate your desire to innovate and your reasons why. Don’t just assume that anyone (including yourself) will automatically shift into a state of innovation without encouragement, reminders or connection to the vision. Put it in writing. Speak it frequently.
2. Create space. Innovation doesn’t like to be crowded. Schedule empty time for yourself and your people to allow the kind of thinking that leads to innovation.
3. Encourage failure. And then drop the word “failure” from your vocabulary. Failure = Learning. Learning leads to new approaches. New approaches lead to…you guessed it.
4. Reward new thinking, whether it moves forward or not. Don’t forget to reward yourself as well as others! Make new thinking synonymous with success and you will have many more new ideas to build success with.
5. Encourage play. Play is critical to innovation. It relaxes the mind and encourages new pathways for thought. Provide yourself and your people with the tools that encourage play. This might look like paper and markers, clay, building blocks. It might also look like a field trip to an art museum or other places where you can be inspired by the ways others have thought outside of their boxes.
Try something new this week and feel free to let me know how it goes.
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