Have you wondered how ideas are created and utilised to become big brands as we usually see?
An example is Canva.
Canva is a free-to-use online platform used to develop logo, flyers, presentations, and other designs for various social media platforms such as Facebook, Instagram, Twitter, YouTube. It is also used to create all the necessary graphics you will need to advertise and promote your products and or services. This initiative was developed by Perkins.
She started this platform in 2013 in a bid to make graphic design simple and fun. When you visit the platform anytime and you can create wonderful designs you love without draining yourself. This platform has made logos, business cards, flyers, presentation design easier to create.
The brand Canva originated from an idea into a product and then to a business. When we speak of ideas people have, they got a bunch of ideas but nothing much is said or done about it. When it comes to the finalization of its into a product or brand, there is a big problem as a result of imagination and the ability to memorize it.
Where do our ideas come from? They are originated from our mind or brain. The mind is so powerful that it can make the best of the worst or the worst of the best. Imagination is our ability to create a mental image or representations of who we are, where we want to be. Our imagination brings to mind our existence and how we should create our dreams or wish in life.
Have you ever done this? Imagine that you are in a wonderful place filled with nice pictures and views. Admire that place and you realized that you were not found in this so-called wonderful place your mind tells you, but you are in your living room, at work or even you were reading a book. This is what imagination does, it helps in the visualization of things. We visualize a lot in our daily lives. We visualize ideas. Visualize wish or dreams.
Imagination makes it possible to experience the world inside you – Brigitte Adofo Agyapong
“I have an idea“ What is your Idea? Stuck in the dark! they know nothing about their ideas. Can`t remember the image they want to create for a business idea.
Here are four ways you can store visualized images into an idea.
- Record them
Recording is one way to store the image you saw in your imagination when you were visualizing them. You do not need to buy a sophisticated camera to record yourself on it. No, you don’t need it. We all have phones, right. You can record via audio and make sure you save it on your phone. Afraid of phone theft, don’t worry you can save it If you use an iPhone or Android, save it on an iCloud or a google drive.
- Write it down
As you have visualized these images, write it down. Journalise them. Write it as you seen in your mental image. The act of writing down your ideas in your diary or a journal will assist your mind to memorize, accept them and after, which creates a reminder in the mind that something has to written down with this image into better idea.
- Sketch it
Take a picture drawings and illustration of your idea. Draw a rough sketch of the image you saw in your mind. Close your eyes and visualise. Draw as you see from your imagination. You don’t need to be a perfect artist before you start making sketches of visuals your mind translates to you.
- Funnel Chart
A funnel chart is used for visualization of linear process of your idea to the finish line where it makes scalable for sales in the market. The funnel chart is used after you have poured out your idea on paper either through writings or sketches. With this, you are going to write down your ideas through to when the idea is fully seen matured. This is done in stages such as raw ideas, through to the assessment of idea, to the re-design of the idea to a finalise idea.
Ideas do not come out fully form unless you work on them – Mark Zuckerberg (Facebook)
When any idea comes out of your mind, they are just mere images, RAW DATA. You have to store it and then design and create it as a fully grown idea. There are more ideas in you than you can think of. Make use of your imagination very well and create brands.
By Brigitte Adofo Agyapong
Author of Win You: an introspective journey of finding yourself, knowing your potentials and harnessing them for greater heights and ultimate success. Her Book is coming soon.
Management Consultant with Specialization in Brands, Marketing and Strategy.
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