Jennifer founded the business with her family in 2016 after finding out through her own consumer market research about the demand for access to fine wine in their city. While most wineries are located in rural areas, she wanted to focus on serving those in the urban areas. The city of Wichita and nearby surrounding areas has a population of more than 600,000 residents.
Her research convinced her to restore the Union Station in Wichita where she decided to build the winery. The construction took twice as long and cost twice as much as originally expected, but she managed to push through it with her determination.
Jennifer says that she was not at all exempt from the systemic racism that has sadly became common for Black people while starting their own businesses. She experienced several rejections from banks before finally finding a bank that would finance her idea.
She says, however, that she is thankful for the support system she got from her investors as well as business and wine-making mentors. She was able to overcome problems with their help and guidance.
Last November, she finally opened Jenny Dawn Cellars winery. It has facilities such as a tasting room, event venue, as well as on-site wine production. They also offer private wine tastings, wine locker memberships, and monthly educational classes called Winuecation. So far, Jenny Dawn Cellars offer 11 handcrafted wines with most of them paying tribute to her Wichita roots.